The Story
A collaboration between two quintessentially British brands, Hug Rug X Sally Swannell, brings timeless country charm to your hallways and doorways. Inspired by Sally’s love of gardens, the paraphernalia that often occupies those spaces, and the wildlife that find dwelling places within them.
Each Hug Rug Outdoor Doormat is crafted using ECONYL® regenerated nylon – a pioneering material that can be indefinitely recycled, without losing its quality. Built to perform season after season, it’s weather-resistant and dirt-trapping properties perform brilliantly all year round, keeping your home cleaner, whilst protecting the planet.
- All-Weather Durability: Crafted to withstand every season, the Hug Rug Outdoor Doormats maintain their premium look and feel in rain and sunshine.
- Dirt-Trapping Power: Effectively traps dirt and mud before it reaches your floors, perfect for busy homes.
- Easy to Clean: Simply hose or jetwash, the built in drainage holes allow any excess water to flow away for quick drying.
- Sustainably Created: Crafted from fully recycled ECONYL® nylon, a material that helps eliminate waste.
- Anti-Slip: The specially designed backing ensures grip on all outdoor surfaces.
- Made in Britain: Proudly designed and made in Yorkshire, reducing transport emissions and supporting responsible British craftsmanship.
- Pair your outdoor mat with a super absorbent indoor doormat for a coordinated entranceway – Your outdoor mat scrapes away dirt and debris, whilst your indoor mat absorbs moisture and traps dirt to ensure clean and dry floors throughout your home.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
A collaboration between two quintessentially British brands, Hug Rug X Sally Swannell, brings timeless country charm to your hallways and doorways. Inspired by Sally’s love of gardens, the paraphernalia that often occupies those spaces, and the wildlife that find dwelling places within them.
Each Hug Rug Outdoor Doormat is crafted using ECONYL® regenerated nylon – a pioneering material that can be indefinitely recycled, without losing its quality. Built to perform season after season, it’s weather-resistant and dirt-trapping properties perform brilliantly all year round, keeping your home cleaner, whilst protecting the planet.
- All-Weather Durability: Crafted to withstand every season, the Hug Rug Outdoor Doormats maintain their premium look and feel in rain and sunshine.
- Dirt-Trapping Power: Effectively traps dirt and mud before it reaches your floors, perfect for busy homes.
- Easy to Clean: Simply hose or jetwash, the built in drainage holes allow any excess water to flow away for quick drying.
- Sustainably Created: Crafted from fully recycled ECONYL® nylon, a material that helps eliminate waste.
- Anti-Slip: The specially designed backing ensures grip on all outdoor surfaces.
- Made in Britain: Proudly designed and made in Yorkshire, reducing transport emissions and supporting responsible British craftsmanship.
- Pair your outdoor mat with a super absorbent indoor doormat for a coordinated entranceway – Your outdoor mat scrapes away dirt and debris, whilst your indoor mat absorbs moisture and traps dirt to ensure clean and dry floors throughout your home.
























